Category : Successful Fundraisers

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The modern educational system is undergoing a constant battle. While the quality of education being delivered to students is ever-evolving, the financial stability and health of many school systems is shrinking. Because of this, many school departments and classes must find school fundraising ideas to raise money for their projects, productions or development. Coffee fundraisers are becoming one of the most successful and lucrative options for many schools. However, if you wish to maximize this success, then there are several tips you must follow.

Step 1 – Plan Your Coffee Fundraisers for Schools Early

In the realm of school coffee fundraisers, the key to success is planning early. For example, if you plan on holding a coffee-based fundraising campaign during the winter months, then you should begin the preparation for this event during early fall or late summer. Therefore, when it comes time to execute the fundraising event, you’re prepared and ready to hit the ground running.

Step 2 – Delegate Duties to Other Teachers or Parents

The most successful coffee fundraisers are those that have an entire team working to support its success. Therefore, it’s important to delegate specific duties to other teachers or parents. There are three common positions that must be filled to ensure the true success of a coffee fundraising event, these include:

The Communicator – This person is responsible for communicating with parents, teachers and students regarding the fundraiser. They are also well-versed in networking with other community leaders to help spread the word regarding the fundraising goals and purpose.
Treasurer – This person is responsible for keeping track of how much money is being raised and delegating where the funds should be sent. Obviously, this person must be trustworthy and have excellent communication skills.
Fundraising Administrator – This is perhaps the most important team member of a fundraiser. They are responsible for the keeping track of the progress a fundraising event is making. They must understand the various goals and desires of a campaign and be able to establish and maintain specific deadlines.

Step 3 – Involve the Children

One of the biggest mistakes a school fundraiser can make is not involving the kids as much as possible. Keep the kids fully informed as to why you’re holding a fundraiser and what the money is for. Educate the children on proper techniques to raise money and set different milestones for each student or class. For example, at the end of the fundraiser, the class who sold the most coffee gets a pizza party or a goodie bag for specific students who met or exceeded personal goals. This is an excellent opportunity to teach children business techniques and persistence to accomplish a goal they want to achieve.

There is a common saying that goes, “Success breeds success.” In the realm of fundraising, this phrase couldn’t be closer to the truth. When it comes to holding a successful coffee fundraising event for your school, church or other organization, there are several steps you can make take to make your coffee fundraiser a success. While there are literally hundreds of tips and techniques designed to assist those who are starting a fundraising event, only a select few of these methods truly support success.

Step 1 to Make Your Coffee Fundraiser a Success – Create a Website

Don’t worry, these websites don’t need to be filled with the latest design elements and fancy features. Rather, a website should be established to be the “go to” source for accurate information regarding your fundraising campaign and its mission statement. Because you may utilize online selling to raise funds for your campaign, an online presence is absolutely necessary. Within your website, make sure you include the following information:

Fundraising Mission Statement – Studies show that without a clearly defined and laid out mission statement, it’s almost impossible to gain donations from those who are unfamiliar with your cause. Therefore, utilize this space to answer all questions and provide detailed information regarding the purpose of the fundraising campaign and what the funds will be used for. Be as specific as possible.
Personalize the Website – Add pictures, images and videos of students and other people who are intimately involved within the fundraising purpose. Studies also show that people are more willing to donate, or purchase your coffee, if they make a personal connection with the cause. The best way to do this is to showcase how the funds are truly affecting the people they’re intended for.

Step 2 – Donate to Your Own Cause

Perhaps one of the most important techniques one can use to increase the success of their online fundraising campaign is to purchase coffee themselves. Within the website, include a counter for the number of people who have purchased coffee. Studies have revealed that people are more likely to contribute to causes that are already being financially supported. Think of it as a snowball effect. Therefore, have all participants, and their family members, consider purchasing an item. By doing so, potential donors will see this momentum and will likely wish to continue this forward movement.

Step 3 – Utilize Social Media Platforms

Social media platforms, such as Facebook, Twitter and Pinterest, are extremely useful for connecting with potential donors and spreading the word about your fundraiser to a global audience. To effectively utilize social media platforms, create a profile specifically for your fundraiser. Invite all friends and family to join this profile and encourage your followers to share information regarding your fundraiser (typically a link to your fundraising website). Enhance user engagement by creating a series of fun, yet short, videos filled with humor and information. By doing so, you’ll soon find the interest, and subsequent sales, begin to skyrocket and you can have the best coffee fundraiser.