In the realm of coffee fundraisers, there are many avenues one may take to spread awareness of their cause while simultaneously gaining a decent amount of donations. If you’re interested in unique fundraising ideas here is the best way to raise funds for your school, church, band, youth group or any other organization: a coffee fundraiser. Much like any other form of fundraising, there are several ways this form of fundraising can be carried out. The two most popular coffee fundraising methods are brochure-based and direct sale. While the primary goal of each fundraising type is universal, the techniques used to meet this goal can greatly vary.

Brochure Coffee Fundraisers

If you or your child has been involved in a school system within the past couple of decades, then you’ll likely be familiar with this type of fundraising option. In the most basic terms, brochure fundraising is just that – raising funds by selling products from a brochure. In the realm of coffee fundraising, brochures come from a coffee supplier, along with order forms.

Once the brochure’s and order forms are received, they are handed out to fundraiser participants. From here, they may be shown to relatives, co-workers or neighbors. If the potential donor finds an item within the specialty catalog that interests them, they fill out the order form and include some form of payment. At the conclusion of the fundraising event, all order forms are collected and sent to the coffee supplier, or vendor.

From here, the coffee company processes payments, delivers products to the donors and then delivers a check to the fundraising organizer based upon the number of sales they achieved. This is perhaps the easiest and most cost-effective way of holding a coffee fundraiser. Because brochures and order forms are sent free-of-charge to fundraising organizers, there is literally zero upfront cost of getting started. In fact, there is no cost associated with this type of fundraising event. Because of this, it’s ideal for organizers who are working with little-to-no investment money.

Direct Sale Coffee Fundraisers

This form of fundraising is much different than the aforementioned. Within this model, fundraising participants sell physical bags of coffee, instead of simply taking orders via a brochure. While this provides donors with instant access to their purchase, it also requires a significant financial investment from the fundraising organization. While this may not be the best choice for every fundraising campaign, it can be quite lucrative when setting up a physical booth at a festival, school production or community event. By setting up a booth and including information about your cause, you’ll tackle two birds with one stone (or booth): Raising funds by selling coffee and communicating with your local community regarding your cause and need for funds.

The modern educational system is undergoing a constant battle. While the quality of education being delivered to students is ever-evolving, the financial stability and health of many school systems is shrinking. Because of this, many school departments and classes must find school fundraising ideas to raise money for their projects, productions or development. Coffee fundraisers are becoming one of the most successful and lucrative options for many schools. However, if you wish to maximize this success, then there are several tips you must follow.

Step 1 – Plan Your Coffee Fundraisers for Schools Early

In the realm of school coffee fundraisers, the key to success is planning early. For example, if you plan on holding a coffee-based fundraising campaign during the winter months, then you should begin the preparation for this event during early fall or late summer. Therefore, when it comes time to execute the fundraising event, you’re prepared and ready to hit the ground running.

Step 2 – Delegate Duties to Other Teachers or Parents

The most successful coffee fundraisers are those that have an entire team working to support its success. Therefore, it’s important to delegate specific duties to other teachers or parents. There are three common positions that must be filled to ensure the true success of a coffee fundraising event, these include:

The Communicator – This person is responsible for communicating with parents, teachers and students regarding the fundraiser. They are also well-versed in networking with other community leaders to help spread the word regarding the fundraising goals and purpose.
Treasurer – This person is responsible for keeping track of how much money is being raised and delegating where the funds should be sent. Obviously, this person must be trustworthy and have excellent communication skills.
Fundraising Administrator – This is perhaps the most important team member of a fundraiser. They are responsible for the keeping track of the progress a fundraising event is making. They must understand the various goals and desires of a campaign and be able to establish and maintain specific deadlines.

Step 3 – Involve the Children

One of the biggest mistakes a school fundraiser can make is not involving the kids as much as possible. Keep the kids fully informed as to why you’re holding a fundraiser and what the money is for. Educate the children on proper techniques to raise money and set different milestones for each student or class. For example, at the end of the fundraiser, the class who sold the most coffee gets a pizza party or a goodie bag for specific students who met or exceeded personal goals. This is an excellent opportunity to teach children business techniques and persistence to accomplish a goal they want to achieve.

There is a common saying that goes, “Success breeds success.” In the realm of fundraising, this phrase couldn’t be closer to the truth. When it comes to holding a successful coffee fundraising event for your school, church or other organization, there are several steps you can make take to make your coffee fundraiser a success. While there are literally hundreds of tips and techniques designed to assist those who are starting a fundraising event, only a select few of these methods truly support success.

Step 1 to Make Your Coffee Fundraiser a Success – Create a Website

Don’t worry, these websites don’t need to be filled with the latest design elements and fancy features. Rather, a website should be established to be the “go to” source for accurate information regarding your fundraising campaign and its mission statement. Because you may utilize online selling to raise funds for your campaign, an online presence is absolutely necessary. Within your website, make sure you include the following information:

Fundraising Mission Statement – Studies show that without a clearly defined and laid out mission statement, it’s almost impossible to gain donations from those who are unfamiliar with your cause. Therefore, utilize this space to answer all questions and provide detailed information regarding the purpose of the fundraising campaign and what the funds will be used for. Be as specific as possible.
Personalize the Website – Add pictures, images and videos of students and other people who are intimately involved within the fundraising purpose. Studies also show that people are more willing to donate, or purchase your coffee, if they make a personal connection with the cause. The best way to do this is to showcase how the funds are truly affecting the people they’re intended for.

Step 2 – Donate to Your Own Cause

Perhaps one of the most important techniques one can use to increase the success of their online fundraising campaign is to purchase coffee themselves. Within the website, include a counter for the number of people who have purchased coffee. Studies have revealed that people are more likely to contribute to causes that are already being financially supported. Think of it as a snowball effect. Therefore, have all participants, and their family members, consider purchasing an item. By doing so, potential donors will see this momentum and will likely wish to continue this forward movement.

Step 3 – Utilize Social Media Platforms

Social media platforms, such as Facebook, Twitter and Pinterest, are extremely useful for connecting with potential donors and spreading the word about your fundraiser to a global audience. To effectively utilize social media platforms, create a profile specifically for your fundraiser. Invite all friends and family to join this profile and encourage your followers to share information regarding your fundraiser (typically a link to your fundraising website). Enhance user engagement by creating a series of fun, yet short, videos filled with humor and information. By doing so, you’ll soon find the interest, and subsequent sales, begin to skyrocket and you can have the best coffee fundraiser.

In the modern fundraising world, there are literally hundreds (if not thousands) of the various methods school, church or youth group can use to raise funds. While some of these are highly successful, others fall flat. Perhaps one of the most significant fundraising options for all organizations sell coffee. Coffee fundraising events can be quite lucrative and prove to be an excellent way to communicate and engage with your community. However, if you wish to have a successful and respectful fundraising campaign, then you must be careful where you receive your coffee products. In the realm of fundraising, it’s essential that your organization only chooses fair trade coffee. But why?

What is Fair Trade Coffee?

According to Equal Exchange and Fair Trade USA, fair trade coffee is coffee that meets various standards and regulations set forth by various organizations and agencies. Because many coffee beans come from subpar growing conditions, who also treat their workers poorly, fair trade coffee ensures you receive the highest quality coffee beans harvested using the best practices for coffee safety and worker stability. While there are several components that constitute fair trade coffee, the following elements are most important:

Coffee is purchased from organized and regulated farming co-operatives.
Coffee is priced at a level that ensures farmers and workers receive fair compensation for their work.
Coffee is imported by company’s who promise to assist farmers achieve their financial livelihood goals.
Wholesales and importers pay for the fees to certify coffee meets fair trade certification requirements. This reduces the financial burden on farmers and workers.
Coffee is grown using the highest standard of growing techniques as farmers are financially rewarded by importers and wholesale companies.
Coffee is grown and harvested utilizing purely organic methods. This ensures no chemicals and other compounds are used within the cultivation and harvesting of coffee beans.

Why Choose Fair Trade Coffee for your Organization?

The last thing you want to be associated with as a fundraising organization is a coffee company that utilizes standards that are considered harmful and detrimental to the livelihoods of farmers. When you choose a fair trade coffee company, the money you raise for your organization, as well as for the company, is used in a responsible and respectable manner. This is an essential component for any coffee fundraising campaign. Therefore, before you agree to use the coffee from any supplier, make sure that the coffee features the Fair Trade seal, and is grown, harvested and imported based upon the strictest standards for fairness and quality.